I'm a dedicated and passionate creative leader interested in inspiring disruptive innovation and beautifully executed design solutions. I seek to find the delicate balance between structure, flexibility, and chaos needed to support the creative process.
I am a Senior UX Manager at Amazon Business, leading the Ink Design System, a strategic platform that enables teams to deliver high-quality, scalable customer procurement experiences. I lead a cross-functional organization spanning design, engineering, and product management, focusing on driving both system excellence and measurable business impact. My role operates at the intersection of design, engineering, and product strategy, where I define vision, set multi-year roadmaps, and lead execution across a broad stakeholder landscape. Under my leadership, Ink has evolved from a foundational component library into a high-impact product that reduces delivery time by 31% and drives efficiency gains across dozens of teams.
A key focus of my work is leading the design system's transformation to support AI-powered and agentic customer experiences. I am driving the development of an agentic UI framework and behavior system that enables product teams to build dynamic, context-aware experiences without reinventing core interaction patterns. This includes scaling reusable components, federating system capabilities to increase team autonomy, and integrating AI tooling to significantly accelerate the design-to-development workflow. By shifting Ink from a centralized system to a contextual platform embedded within product workflows, we enable teams to move faster while maintaining a high bar for quality, accessibility, and consistency.
I build and scale high-performing teams by establishing operating models, developing leaders, and driving a culture of innovation and accountability. I partner closely with senior leadership to shape strategy and investment decisions, ensuring our work aligns with business priorities and delivers measurable outcomes. My impact spans organizational leadership and technical product innovation, focusing on advancing how design systems operate in an AI-driven future.
I took a long and circuitous journey before landing my role at the world's leading collaboration software company. After graduating with a painting degree from The University of Houston Honors College, I spent an entire year crying myself to sleep, unsure of the direction to take my life, career, and passions. Ultimately, the desire to elicit emotional connections between people and their world led me to start a career designing immersive exhibition experiences for Holocaust Museum Houston and The Rwanda Project. I went on to complete the Masters in Advertising program at The University of Texas at Austin where I created award-winning fake ads. Putting my skills into practice, I spent five years working in digital advertising, creating strategic campaigns for a variety of clients, before making my way into product design and creative management. I now lead multidisciplinary teams through the human-centered design process, infusing my spirited drive for design excellence and love of storytelling in order to inspire collaborative innovation.
In addition to leading experienced teams, I have also worked with enterprise clients to help build and scale user-centered design capabilities within their organizations by teaching, training, and inspiring internal teams on design thinking methodologies. Through a "learn by doing" collaborative, I have successfully lead clients through a variety of design challenges based on a user-centered design framework.
Central to my creative approach, is broadening my definition of human-centered design to not only focus on building empathy for our users, but also for each other. I continually seek to understand the complexities of human relationships in order to better understand myself so that I can mentor, manage, and challenge the status quo.
For me, challenging what I see isn’t about controversial instigation, but rather, a way to start a discourse on how we can design a better world. It's about fostering a vision for design excellence to help inspire, retain, and attract top talent. Ultimately, it’s about being a really great designer.
Learn more about how I got to where I am by reading my interview with frog’s DesignMind.