Axiom

Scalable technology integration and bold design transforms a business steeped in legacy.

Deliverables

Stakeholder workshops, Persona & archetypes, user flows, content strategy, fully-designed website, CMS recommendation & integration, ATS integration

The Challenge

The legal industry is tempered by precedent, fraught with rigid career paths, and void of technology innovation. That’s why nearly two decades ago, Axiom set out to shake up the legal industry by introducing a new way to resource legal services and pursue a legal career. With over 2,000 employees worldwide, Axiom is able to provide talent and technology to help legal departments adapt to a demanding new era.

Axiom was seeking to further distinguish themselves as the industry leader by modernizing and elevating their online digital experience for their prospective clients and attorney talent while concurrently empowering internal staff to conduct “mission critical” marketing and sales campaigns previously not technologically feasible.

The Process

Immersion activities began with tech and design kickoffs, followed by extensive stakeholder interviews. Synthesis of these activities led to the identification of common expectations and behavior patterns across user types, evolving ultimately into design and technology opportunity areas.

Two distinct, high-level creative directions were envisioned with the intended goal to identify one that resonated most with the Axiom future-brand and marketing objectives. Each concept was supported by a unique content architecture and strategy that offered a distinct tone, voice, and story to represent the Axiom brand. The selected concept was then fully developed in order to create key design templates that would bring to life an end-to-end site experience.

Delivery & Results

The end deliverable included eight, fully coded, responsive design templates built on an entirely new and customized Content Management System (Contentstack), integration of an Applicant Tracking System (Bullhorn), and seamless handoff to the client that would allow them to take the design and code through to completion independently.